Buzz Plug Jr.
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Fred Arbogast was one of the true pioneers of the fishing lure industry. As with so many who enter the lure business, it began as a hobby. Arbogast began by carving lures for himself and friends while employed by the Goodyear Tire and Rubber Company in his hometown of Akron, Ohio. As his lures began to become popular with area anglers, some of the local tackle shops began asking if they could buy them to sell in their stores. Soon after, Arbogast became aware that he was really on to something. Armed with this new-found popularity and confidence in his lures, he resigned from Goodyear and decided to enter the lure business in earnest…that was in 1926. Two years later, the Fred Arbogast Company was officially formed.